Finding homebuyers with Facebook advertising

The impact of the pandemic means the property sector continues to adapt and find innovative ways to market properties digitally. With this in mind, The Guild has launched a new product, Hooked, which uses data-driven Facebook advertising to find prospective buyers for Guild properties.

How does Hooked work?
Hooked is a tool that helps you cast your net far and wide, reeling in new buyers on Facebook before they’ve even started looking. Hooked targets Facebook users with ads for appropriate homes on sale. The Facebook users need not have given any indication they want to move home, as Hooked matches the users with those already registered as prospective buyers on agents’ databases.
Although these ‘lookalike’ Facebook users have not suggested they want to move, the fact that their social media characteristics are like those of buyers registered on agents’ databases will be sufficient for Hooked to identify appropriate properties and display them.
From this information, Hooked builds a lookalike audience on Facebook. Hooked then looks at the agent’s website and sees when your property has been listed. The system will automatically create a bespoke advert for your home on Facebook and serves it to the lookalike audience.
When it is comes to digital marketing, social media is an important element for providing amazing results and is very beneficial in reaching a larger targeted audience to view your property.

Advantages of marketing your property on Facebook
The key benefit to advertising your home on Facebook is simple – almost everyone uses the platform regularly, so you’ll get more eyes on your property than ever before! So, we are offering a data-driven, modern marketing strategy which is evolving in line with consumer behaviour.
Your home will be targeted to thousands of people who are looking for a property just like yours. In fact, your home could be the first someone sees, before beginning their search on property portals like Rightmove and Zoopla.
Your agent will be able to send you regular reports on the activity of the advert, including how many people have viewed your property online and how much exposure the advert has given your home.

Contact us
To find out how Guild agents can better market your property to find the right buyer quickly and efficiently, contact your local Guild Member today.

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Jodie Skinner

From the beginning, our experience with Michael and Rhys has been brilliant. Whenever we had a question to ask or needed some additional information, they were both just a phone call away and were always happy to provide us with an answer. As first time buyers, they made us feel ...

Sue Smith

We can’t fault Aston and co in Syston, for their handling of the sale of our property. We were kept up to date weekly and nothing was too much trouble. Both Micheal and Rhys were approachable and very professional. I would definitely recommend using them for an efficient and hassle ...

Andy

Having had issues with other agents, we came to Astons who gave us an honest appraisal of our house – not overpricing it like others to gain business. Michael and Rhys are a great partnership and Rhys being local was able to provide viewers with information that other agents hadn’t. ...

Andy Freer

Recently sold our house with Aston & Co. We honestly could not have asked for more. From the moment Michael came to value the house, to the day to day communication from Rhys we have not had to chase them once. Michael and Rhys are a great partnership and a ...

V Pears

We chose Aston & Co in Syston to handle the sale of our property. We were kept up to date regularly and Michael and Rhys dealt with all matters efficiently and quickly.We would definitely recommend using them for an efficient and hassle-free move.

Gareth Mueller

We bought a house from a vendor who used Astons & Co as their agent. Rhys was helpful and professional from start to finish and regularly kept us in the loop with how things were progressing. Communication was efficient and swift all the way through.

Julie Pearson

From the first visit to value our property to the final phone call informing us of completion Rhys and Michael at the Syston office have been brilliant, down to earth, realistic with valuation very easy to get in touch with.Making everything less stressful.Regular updates were very reassuring . I would ...

Charlotte Hings

The team at Astons are great. They’re really down to earth, take time to listen and help resolve anything they can for you.Their communication is excellent as they always keep you in the loop with what is happening with your sale. They keep both seller and purchaser happy.Fees are reasonable ...

Julie Perkins

We have recently used Aston & Co to sell our property. At all times we received regular reports from them on interest and following viewings . When our property sold Astons managed the chain keeping all parties fully informed and I believe that without their input our sale would have ...

Tina Poole

Michael and Rhys handled both our sale and purchases. They had good local knowledge, their valuation turned out to be on point. Our sale viewings were nearly all on the same day and we accepted an offer very quickly. We were kept up to date regularly with that and our ...

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